Swiggy Recruitment 2023

Job Title: Senior Marketing Associate

Company: Swiggy Recruitment

Location: Mumbai, Chamarbaug

Job Summary: Swiggy Recruitment is seeking a highly motivated and experienced Senior Marketing Associate to join our team in Mumbai, Chamarbaug. As a Senior Marketing Associate, you will be responsible for planning and executing marketing campaigns, analyzing market trends, and driving brand awareness to achieve business objectives.

Swiggy Jobs Near Me

Responsibilities:

1. Marketing Strategy: Develop and implement marketing strategies to promote Swiggy's services and products, increase customer acquisition, and enhance brand visibility.
2. Campaign Planning and Execution: Plan, coordinate, and execute integrated marketing campaigns across various channels, including digital, social media, print, and events. Ensure campaigns are aligned with brand guidelines and business objectives.
3. Market Research: Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for growth. Use market insights to inform marketing strategies and tactics.
4. Brand Management: Maintain brand consistency and integrity across all marketing materials and touchpoints. Ensure adherence to brand guidelines and messaging.
5. Content Creation: Develop engaging and persuasive marketing content, including website copy, social media posts, email campaigns, and advertising materials. Collaborate with designers and copywriters to create impactful marketing assets.
6. Performance Tracking: Monitor and analyze the performance of marketing campaigns, using key metrics and analytics tools. Identify areas for improvement and implement optimization strategies.
7. Collaborative Efforts: Work closely with cross-functional teams, including sales, product, and design, to align marketing initiatives with overall business objectives. Collaborate on product launches, promotions, and other marketing initiatives.
8. Stakeholder Management: Build and maintain strong relationships with internal stakeholders, external partners, and vendors to ensure the successful execution of marketing activities.
9. Budget Management: Assist in the development and management of marketing budgets. Track expenses, evaluate ROI, and optimize spending to maximize results.
10. Industry Awareness: Stay updated on industry trends, emerging technologies, and best practices in marketing. Apply industry knowledge to drive innovation and continuous improvement in marketing strategies.

Swiggy Careers

Requirements:

• Proven track record in planning and executing successful marketing campaigns.
• Strong knowledge of digital marketing channels, social media platforms, and content marketing.
• Familiarity with market research methodologies and data analysis techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.
• Proficiency in using marketing analytics tools and platforms.
• Ability to work effectively in a fast-paced and dynamic environment.
• Team player with strong interpersonal skills.