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As an ABM Manager at Amazon, you'll play a pivotal role in developing and executing targeted marketing initiatives to drive new business opportunities from high-value accounts. You'll work closely with cross-functional teams, including sales, product marketing, and customer success, to develop and execute personalized campaigns that resonate with key decision-makers. Leveraging your expertise in account-based marketing (ABM) methodology, you'll identify, research, and engage target accounts with laser focus, delivering compelling messaging and driving profitable partnerships.

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Responsibilities:

• Develop and implement comprehensive ABM strategies for assigned accounts, aligning with overall business objectives.
• Conduct in-depth research and analysis to identify key decision-makers and understand buyer personas within target accounts.
• Craft personalized and data-driven marketing campaigns across multiple channels, including digital, social media, events, and direct mail.
• Measure campaign performance using key metrics and KPIs, and adjust strategies as needed for continuous improvement.
• Collaborate with sales, product marketing, and customer success teams to ensure seamless engagement and effective conversion of leads.
• Stay up-to-date on the latest ABM trends and best practices, and share your knowledge with the team.

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Skills & Qualifications:

• 5+ years of experience in B2B marketing, with a strong understanding of ABM principles and methodologies.
• Proven track record of developing and executing successful ABM campaigns that deliver measurable results.
• Excellent analytical and problem-solving skills, with the ability to extract insights from data and translate them into actionable strategies.
• Strong communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
• Experience in managing and motivating cross-functional teams, and fostering a collaborative work environment.
• Proficiency in marketing automation and analytics tools.

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