Content Marketing Manager

As a Content Marketing Manager at Netflix, you'll be the driving force behind engaging content that amplifies the reach and impact of our original programming. You'll work closely with cross-functional teams, from creative and editorial to social media and data analytics, to develop and execute strategic content campaigns across various platforms. Your creativity, data-driven approach, and understanding of the evolving digital landscape will be crucial in capturing the hearts and minds of our global audience.

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Responsibilities:

• Develop and execute data-driven content marketing strategies for assigned Netflix titles, considering target audiences, trends, and platform-specific best practices.
• Craft compelling written content in various formats, including blog posts, social media captions, website copy, and email marketing campaigns.
• Collaborate with creative teams to develop engaging visuals and multimedia content to support campaigns.
• Stay abreast of industry trends and best practices in content marketing, social media, and audience engagement.
• Analyze campaign performance and use insights to optimize future strategies and content creation.
• Work cross-functionally with other marketing teams (e.g., social media, creative, brand) to ensure consistency and alignment.

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Skills:

• 5+ years of experience in content marketing or a related field.
• Strong writing and editing skills with the ability to tailor content for different audiences and platforms.
• Proven track record of developing and executing successful content marketing campaigns.
• Deep understanding of SEO, social media marketing, and content analytics.
• Excellent communication and collaboration skills.
• Passion for Netflix content and a strong understanding of the entertainment industry.
• Ability to work independently and manage multiple projects simultaneously.

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